Qantas Pride
In response to Qantas' role as the official airline for Sydney WorldPride in 2023, I led the initiative to update the airline's rainbow logos with the new inclusive colors of the Pride flag. My case study successfully convinced the team to embrace change. Through meticulous color selection and harmonious design, the updated logos were integrated across Qantas' entire network, including an aircraft, WorldPride communications, 'illuminate' merchandise, Fair Day collateral, and the iconic Mardi Gras float and costumes.
Qantas
During my time at Qantas, I lead key projects that left a lasting impact. Notable among them are the custom branding for the first New York via Auckland flight, onboard seating signage, and centenary collateral. I created the iconic "Rudolph Roo" for Christmas campaigns and contributed conceptual work for Qantas' first direct flight to Rome. These projects showcase my ability to lead and deliver impactful visuals across various significant milestones for the airline.